Foundational Principles and Values

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All client information is held in strict confidentiality.  Stan Proffitt will not publish a client list nor disclose any client related information.  Confidentiality of client information is considered a vital anchor for open and honest communication.

The purpose of all coaching efforts is to promote the personal agency of the person being coached.  Personal agency means advancing one’s capacity to be less governed by automatic emotional reactivity and move toward greater self-awareness, self-regulation and self-responsibility and capacity for systems thinking.

Moving toward greater personal agency requires becoming more aware of one’s own prohibitive emotional, thought, behavioral and relationship patterns.  This means facing realities that engender discomfort in self.  Additionally, it requires that the coach accept the discomfort of raising awareness of such patterns.  Stan Proffitt shines a light on prohibitive patterns with discernment, while making the process of becoming more self-aware a higher priority than the emotional comfort of the person being coached and his own emotional comfort as well.

Masterful coaching is oriented toward promoting client agency.  To this end, the person being coached is the filter for what is useful and what actions he/she will take.  Stan Proffitt will openly define his own thinking, perceptions and observations, but will not tell others what to think, feel or do.

Stan Proffitt works with individuals who are motivated for their own growth.  Clients are accountable for their own motivation and pursuit of new thinking and functioning.  This is rooted in the belief that if the coach is more motivated for the coachee's growth than the coachee, the value of coaching will be marginal at best.

Stan Proffitt adopts a one size fits one philosophy.  People have varying levels of complexity to manage in life, varying degrees of tolerance for discomfort, and varying degrees of capacity for personal change.  The coaching process must respect such differences.  To this end, Stan Proffitt will work to stimulate movement toward the upper limits of these aspects of functioning with awareness and respect for each individual.